Resources
Real talk, useful ideas and a little inspiration along the way: GA4, attribution, reporting and decision intelligence for automotive retail.
August 6, 2026
Dealerships spend thousands of dollars driving traffic to their websites, but many don’t realize their campaign tracking isn’t telling the full story. Whether you manage your marketing internally or work with an agency,…
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March 10, 2026
As an automotive marketer, you are likely investing a significant portion of your budget into digital advertising. Every month, your agency or vendor hands you a report showing impressions, clicks, and leads generated…
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May 22, 2025
We know dealership leaders need clear, no-nonsense insights fast. That’s why we’ve created the Autograph Prompt Guide for GPT-Powered Marketing Insights: a practical tool that helps you turn your GA4 performance data into…
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February 20, 2025
In today’s fast-moving automotive industry, data is everywhere – but without the right tools, it can be more of a burden than an advantage. For WEINS Auto Group, managing data across 15 dealerships,…
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January 7, 2025
As the year draws to a close, we’re taking a moment to reflect on what has been an incredible year for Autograph. This year has been filled with milestones, opportunities, and growth that…
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October 1, 2024
The Digital Dealer Conference & Expo 2024, set to take place from October 8-10 at the MGM Grand in Las Vegas, is shaping up to be a pivotal event for the automotive industry.…
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June 13, 2024
TLDR: With the critical deadline of July 1, 2024, fast approaching, it’s essential to export and securely store your Universal Analytics (UA) data before it’s permanently lost forever. If you get stuck or…
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April 15, 2024
Lexington Kentucky, April 09, 2024 – Autograph Analytics triumphed at the Kain 2024 Vendor Shark Tank competition, sponsored by Auto Genius, impressing attendees with their revolutionary and industry-first AI Data Analyst. The competition,…
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December 11, 2023
UTM Tracking Best Practices for Automotive Some of the worst nightmares for both marketing managers and marketing agencies stem from your advertising traffic not being tracked or assigned in Google Analytics. You might…
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November 29, 2023
Where is your ASC data going? Automotive dealerships invest a significant portion of their marketing budgets and efforts in maintaining their websites, serving as the primary destination for organic and paid traffic. Digital…
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November 13, 2023
Your GA4 might not be fully set up just yet. It didn’t seem too long ago that many of us were frantic about getting Google Analytics 4 set up correctly for our websites.…
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October 12, 2023
Say Goodbye to Thresholding In the ever-evolving world of digital marketing, staying ahead of the game is crucial. And when a tech giant like Google drops an update, it’s essential to pay attention.…
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October 12, 2023
Critical Tasks Before The Deadline For Automotive Websites The deadline to switch over to GA4 is coming, and it doesn’t look like there will be a surprise delay on Google’s end. After working…
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October 12, 2023
‘Democratize Data’ is one of Quantifi’s core values, so we are often asked about this. At the heart of this issue lies control. When it comes to analytics data, you believe you should…
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