The Digital Dealer Conference & Expo 2024, set to take place from October 8-10 at the MGM Grand in Las Vegas, is shaping up to be a pivotal event for the automotive industry. As a leading provider of data-driven marketing solutions, Autograph Analytics is excited to be presenting and exhibiting at this prestigious event, showcasing how AI and advanced analytics can transform dealership marketing strategies.
Session Spotlight: AI Analytics Advantage
Autograph Analytics will host the “Analytics Advantage: Amplify Your Data for Marketing Mastery” session Wednesday on the Keynote stage. Building on their previous labs focused on Google Analytics 4 (GA4) and Automotive Standards Council (ASC) data, this session is designed to help dealerships harness the power of AI for more effective decision-making. The focus will be on developing a robust data strategy that integrates AI-driven insights into marketing efforts, enabling dealerships to pinpoint the best channels, optimize budgets, and drive measurable results.
Key takeaways include:
- Developing a Data Strategy: Learn how to build a comprehensive data model that aligns with your business goals, ensuring you can make data-driven decisions that enhance marketing outcomes.
- Optimizing Resource Allocation: Discover how to synthesize data from various channels to improve budget allocation and campaign performance.
- Real-World Case Study: The session will feature a case study from Anderson Auto Group, showcasing how they transformed their marketing strategy using AI-driven insights.
- Build your Own AI Data Assistant: Learn how to create your own AI data analyst to help you save time, save money, and decide with data.
For more details, check out the full session description here.
Visit Autograph Analytics at Booth #730
We invite you to visit Autograph Analytics at Booth #730. Our team will be available for live demonstrations, in-depth discussions, and to answer any questions you have about optimizing your data strategy and marketing efforts. You’ll also have the chance to meet Steve Barker, a pioneer in automotive data analytics, who will share his insights on leveraging AI to stay ahead of the competition.
For more information and to register, visit the Digital Dealer website. We look forward to seeing you at the MGM Grand!
