AiDA — Decision Intelligence
for Automotive Retail
Know what’s driving performance. Know what to do next.
AiDA continuously analyzes the dealership data you already have to uncover what changed, what’s driving it and where you should focus.
You already have the data. Finding the answer is the hard part.
Your CRM, DMS, advertising, website and inventory systems are constantly generating data. But understanding what it all means still requires someone to pull reports, compare systems, investigate changes and figure out what deserves attention.
AiDA does that investigative work to uncover what’s driving performance and where to focus next.
How AiDA works
From “what happened?”
to “what happens next?”
AiDA continuously analyzes connected dealership data to identify meaningful changes, investigate what’s driving them and surface what deserves your attention next. Instead of starting with another report, you start with what matters — and where to focus next.
Monitor performance
AiDA watches connected dealership data continuously, across every store and system.
Step 01
Identify meaningful changes
It separates the movements that matter from normal week-to-week noise.
Step 02
Investigate what’s driving them
It traces each change back through marketing, leads, sales and inventory.
Step 03
Know where to focus
You start the week with what deserves attention, not another report to read.
Step 04
Diagnosis
Find the real reason performance changed.
Knowing that performance changed is only the beginning.
AiDA looks across your connected dealership data to help uncover what’s driving the change, where the problem or opportunity is coming from, and what deserves your attention next.
Ask AiDA
Get to the questions that matter.
AiDA helps you investigate performance across the dealership without spending hours pulling reports and piecing together information from different systems.
3 of 14 stores changed enough to investigate this week.
Downtown is the priority: cost per sale is up 31% while lead volume held flat. Two others slipped on show rate.
Sources: CRM · Google Ads · DMS
Paid search is saturated at two stores; marketplaces are under-funded.
Google Ads cost per lead rose 22% at Downtown and Westside with no lift in appointments. Cars.com converts at twice the rate on a third of the spend.
Sources: Google Ads · Marketplaces · CRM
Two stores are tracking 12% and 18% behind month-to-date pace.
Both slowed at appointment-set rather than lead volume. Recovering last quarter’s rate closes most of the gap.
Sources: CRM · DMS · Sales targets
Leads are flat. The drop starts after the lead.
Appointment-set is down 18% and show rate down 21%. Sales follow the same curve with a two-week lag.
Sources: CRM · DMS · GA4
42 used units are past 60 days and absorbing 28% of VDP traffic.
They convert at less than half the group average. Three model lines account for most of the aging.
Sources: Inventory · GA4 · Marketplaces
Appointment-set at the three underperforming stores.
It is the single change with the largest modelled effect on units this month, ahead of any spend reallocation.
Sources: CRM · DMS · Google Ads · Meta Ads
The answer is already
in your data.
Your CRM, DMS, website, analytics, advertising and inventory systems already hold the pieces. AiDA brings those signals together and does the investigative work to help you understand what they mean.
No jumping between platforms. No rebuilding spreadsheets. No manually reconciling reports.
The difference
Answers, not another
dashboard to manage.
Traditional reporting gives you somewhere to look. AiDA helps you understand what deserves your attention.
Traditional reporting
With AiDA
Analyzes
AiDA works through connected dealership data continuously, across every store and system.
Step 01
Surfaces what matters
It flags the changes worth your time and filters out the noise.
Step 02
Helps diagnose why
It traces each change to where it started: marketing, leads, sales or inventory.
Step 03
You decide what to do
You get the answer and the context. The decision stays with your team.
Step 04
Customer proof
Less time pulling data. More time deciding.
“As a fast-growing automotive group, we have data spread across different systems, stores and departments. Autograph helps us bring that information together, understand what’s driving performance and focus on what matters. It gives our teams a clearer picture of the business so we can make smarter, faster decisions across the group.”
“Our partnership with Autograph has allowed us to streamline our data analysis processes and, as a result, freed up more time for valuable strategic marketing planning. It’s been a pleasure to work with Autograph's friendly, knowledgeable, and innovative team.”
“We’ve worked with Autograph for many years, and their team has been incredibly helpful in understanding our data and how it flows across a complex dealership environment with multiple stores and brands. They bring a unique perspective to the data, help us understand what it’s really telling us, and have been a great partner. I’d highly recommend them.”
Trusted By Leading Dealer Groups
Where AiDA is heading
RoadmapFrom intelligence to action.
AiDA is being built toward a future where it doesn’t just help you understand what’s happening. It can recommend actions, get your approval, execute them and measure the outcome.
- 01
UnderstandAvailable today
See what changed, why it changed and where to focus.
- 02
RecommendIn development
AiDA proposes the next action, with the reasoning behind it.
- 03
ApproveIn development
You stay in control. Nothing moves without your sign-off.
- 04
ActIn development
Approved changes are carried out across connected systems.
- 05
MeasureIn development
The outcome is tracked, so the next decision starts smarter.
