Steve Barker
CEO & Co-Founder
Steve leads Autograph’s strategy, growth and vision. His background spans automotive, digital marketing and analytics, with a focus on helping dealerships use data to make better business decisions.
Decision Intelligence for Automotive Retail
About Autograph
We believe dealerships deserve better answers from their data. Autograph helps automotive retailers turn the data they already have into a clearer understanding of what’s happening, what’s driving performance and where to focus next.
Who we are
Built for automotive.
Built for better decisions.
Autograph was founded by a team with decades of experience across automotive, data, analytics and digital strategy.
We saw the same problem again and again: dealerships had more data than ever, but getting a clear answer still meant jumping between systems, pulling reports, reconciling numbers and trying to piece together what was actually happening.
We built Autograph to change that.
Today, the Autograph Platform brings dealership data together into a trusted view of performance, while AiDA helps operators investigate what’s driving results and understand what deserves their attention next.
Dealerships don’t need more data.
They need to know what it means.
Your CRM, DMS, website, advertising, inventory and other systems already contain an enormous amount of information about your business. The challenge is turning all of it into understanding.
Why Autograph
What happens next.
Autograph connects the data across your dealership and gives your team the tools and intelligence to move from what happened to why it happened to what happens next.
One connected view
Bring performance data from across your dealership or dealer group together so everyone is working from a consistent view of the business.
What happened
Understand what’s driving performance
Go beyond seeing that a number changed. Investigate what’s behind it and where the problem or opportunity is actually coming from.
Why it happened
Know where to focus
Surface the stores, trends and areas of the business that deserve attention so your team can spend less time looking for answers and more time deciding what to do next.
What happens next
Our values
What we stand for.
Seek the Truth
Truth > Trends
We question assumptions, confront reality, and prioritize clarity over comfort.
Play the Long Game
Vision > Reaction
We build for where the world is going, not where it’s been. We lead boldly, test new ground and balance urgency with patience.
Aim for Exceptional
Excellence > Ego
We believe greatness is built, not given. We chase mastery, sweat the details and bring elite craft to everything we touch.
Rise Together
Team > Individual
We grow faster when we grow together. That means real feedback, shared wins and showing up for each other, every day.
Knowledge for All
Access > Gatekeeping
We democratize intelligence. We design for clarity, inclusiveness and action, ensuring data works for everyone, not just the experts.
Meet the team
Built by people who
know automotive and data.
Autograph was founded by Steve Barker, Bryan Nguyen and Joe Leano after years of working across automotive, marketing, analytics and technology.
Bryan Nguyen
Head of Product & Co-Founder
Bryan leads product development at Autograph, turning complex dealership data and business problems into tools that are practical and easy to use.
Joe Leano
Head of Implementation & Co-Founder
Joe leads implementation and data operations at Autograph, helping connect the systems and data that power the Autograph Platform and AiDA.
Customer testimonials
In their words.
“Autograph helps us spend less time pulling together and analyzing data, and more time understanding what matters and planning what to do next. It gives our team more time to focus on strategic decisions instead of the work required to get to the answer. They’re also a knowledgeable, innovative team and a pleasure to work with.”
“As a fast-growing automotive group, we have data spread across different systems, stores and departments. Autograph helps us bring that information together, understand what’s driving performance and focus on what matters. It gives our teams a clearer picture of the business so we can make smarter, faster decisions across the group.”
“We’ve worked with Autograph for many years, and their team has been incredibly helpful in understanding our data and how it flows across a complex dealership environment with multiple stores and brands. They bring a unique perspective to the data, help us understand what it’s really telling us, and have been a great partner. I’d highly recommend them.”
Trusted By Leading Dealer Groups
Know your next move.
See how Autograph and AiDA can help you understand what’s driving performance and where to focus next.