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Who we are

Autograph Analytics

Autograph is a data solutions and technology company with a vision to revolutionize data practices within the automotive industry. We firmly believe that your dealership deserves access to data and analytics, enabling your team members to make well-informed, cost-effective, and pragmatic decisions.

Why Choose Autograph

North America’s largest dealer groups trust Autograph as their reporting and analytics partner. We pride ourselves on being more than just a service provider; we are your dedicated strategic partner, deeply committed to offering comprehensive support in data, analytics, and reporting.

Data Unification

Eliminate data silos, and enhance decision-making. Our platform consolidates data from diverse sources across your entire dealer group, providing a comprehensive view of your digital presence and unlocking hidden opportunities by breaking down data barriers.

Actionable Insights

Autograph provides real-time, meaningful data insights that empower informed decisions. We transform raw data into actionable strategies, identifying trends, growth opportunities, and areas for improvement, propelling your business forward.

Cost Optimization

Efficient budget control is key. Autograph provides tools for precise ad budget optimization. Identify top-performing channels, campaigns, and keywords. Allocate resources smartly for maximum ROI. Autograph makes your budget a strategic asset, not just an expense.

Team Members

Meet The Founders

We understand that data accessibility goes far beyond merely investing in a data analyst or a business intelligence team; it’s about empowering your entire organization to harness the potential of data-driven decision-making across all facets of your organization. Our overarching mission is to provide your business with the essential foundations, cutting-edge tools, and expert guidance necessary to achieve this data-driven transformation.


Joe Leano

Co-Founder & Head of Implementation

Joe is our resident expert on all things related to analytics and implementation and has worked with over 15 different dealership website platforms since his start in this space at AutoTrader in 2011. Having helped over 1000 dealers install analytics and reporting, there are few problems Joe has not solved.

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Steve Barker

Co-Founder & CEO

Steve has been working in digital marketing since 2008. Having spent the last ten years working exclusively for Automotive marketing agencies and Ad tech companies, Steve has solved complex problems for the most prominent dealer groups, agencies, and 3rd party listings companies in the US and Canada.


Bryan Nguyen

Co-Founder & Head of Product

Bryan is our head of product and dedicates his time to data strategy and insights, having led analytics teams at two companies: an ad tech agency and a Fortune 500 company, Bryan brings a unique insight into analytics and data strategy. Bryan is also our resident foodie and loves lunch meetings.

our valued partners

Client TestimonialS

Dilawri Group of Companies

Our partnership with Autograph has streamlined our data analysis operations, significantly freeing time for strategic marketing planning. Working with Autograph's friendly, knowledgeable, and innovative team is a pleasure.
Virginie A
Vice President, Marketing &
Communications at Dilawri Group of Companies

Bannister Automotive

Effective data management has been a challenge and we needed a partner that could help consolidate our data, build out responsive reporting tools, and help us solve the challenges that come with rapid growth. Autograph’s custom reporting tools are crucial in our data management, allowing us to make smart, fast decisions. All of our departments utilize the Autograph reports, and any time we make a new request, they are quick to accommodate.
Rhys Albrecht
Director, Marketing & Communications - Bannister Automotive Group


Autograph has been essential in setting up GA4 and Reporting across our group. They are a great partner and super easy to work with. I highly recommend Autograph to anyone needing reporting and analytics help.
Karli R
Director - AutoCanada

Dilawri Group of Companies

I have complete trust in Autograph for analytics strategy, reporting, and implementation. Autograph has helped us enable web analytics, specialized in a way that works for the automotive industry and is custom-tailored towards our organization. Autograph provides full transparency, honesty, integrity, and pragmatic strategies that drive effective decisions. They care about the work they do and are a great partner.
Adam W.
National Manager, Online - Dilawri Group of Companies
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It was a fantastic experience working with Autograph. They are fully dedicated to understanding our business problems and delivering the best results possible. Autograph went above and beyond to analyze our complex data and turn it into actionable insights. Their sense of urgency, professionalism, and prompt responses were invaluable to the success of our project, and it was an absolute pleasure to work with them.
Alex Kostiouk
Senior Project Manager - Akcelo
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Autograph’s fantastic support team is a pleasure to work with and very helpful. They are a tremendous resource and super quick. I highly recommend Autograph for GA4, Analytics, and Reporting support.
Candace R
Director of Lead Generation -

A big shoutout to the Autograph team - they helped a client get their GA4 migration business locked down and reporting realigned. The efficiency and knowledge they brought were greatly appreciated. Thanks, fellas!
Brent Wees
Owner -
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Charlesglen Toyota

Joe, Steve, Bryan, and the team at Autograph have been fantastic to work with. GA4 is a powerful resource, but navigating and using it effectively can be daunting. Regardless of your experience level, they walk you through step by step to find the best solutions for you, including their intuitive dashboard for those who prefer “at a glance” updates. Thanks, Autograph, for making the switch to GA4 so seamless.
Ashley B
Director of Marketing - Charlesglen Toyota
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wood automotive group

"I can't express how pleased we are with Autograph's services. What sets Autograph apart is their ability to customize automotive metrics specific to your website and business needs. Given the diversity of website providers across our group, it was important to have a partner who could ensure consistent metrics and reporting throughout our entire group. Autograph's reporting dashboard is not only user-friendly but is also thoughtfully tailored to meet the specific needs of dealerships. The metrics and insights are presented in a clear, accessible format, making it easy to navigate and understand. Thank you, Autograph, for taking our digital analytics to the next level!
Portia A
Digital Marketing Manager - Wood Automotive Group
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