Meet The Founders
Before founding Autograph, our leadership team spent over a decade working together in the automotive marketing space, helping dealerships and groups navigate a rapidly evolving digital landscape. Along the way, we saw firsthand the need for unbiased, transparent, and accurate data solutions. Autograph was born from that vision: a company dedicated to empowering dealers and groups with tools they can truly trust, built by people who understand the industry’s unique challenges from the inside out.
Bryan Nguyen
Bryan is deeply committed to refining data strategy and unlocking meaningful insights that drive smarter decisions. With a background leading high-performing analytics teams at both an Automotive ad tech agency and a Fortune 500 company, he brings a rare combination of technical expertise and business acumen. His strategic mindset and ability to translate complex data into actionable outcomes make him a key asset to our team – and when he’s not digging into dashboards, he’s probably discovering the best hidden food spots in town as our resident foodie.
Steve Barker
Steve Barker is a leader at the intersection of AI and automotive marketing. With over a decade of experience in Automotive marketing and data analytics, Steve has dedicated his career to empowering dealerships through data-driven strategies. His expertise lies in harnessing the power of data to unlock new levels of efficiency and effectiveness in marketing, sales, and customer engagement.
Joe Leano
Joe is an analytics and implementation expert, bringing a wealth of experience from his start in the auto industry with AutoTrader in 2011. Throughout his career, he’s mastered over 15 dealership website platforms, assisting more than 1000 dealers in harnessing the power of analytics and reporting. Joe’s expertise means there’s hardly a challenge he hasn’t faced and overcome, making him an invaluable resource for any dealership looking to optimize their digital strategy.
The Story Behind Autograph
Autograph is a Canadian-founded, privately-held company dedicated to transforming the automotive industry through innovative data solutions. Since our launch, we’ve been on a mission to empower dealerships and automotive groups to make smarter, data-driven decisions by unlocking the full potential of their data.
Our flagship software is the result of years of industry expertise and a deep commitment to solving real-world challenges faced by dealerships every day. We’ve been building, refining, and improving Autograph continuously, ensuring it evolves alongside our clients’ needs.
Built for Longevity
As a profitable, independent company we’re built for longevity and stability. You can trust us to be a reliable partner for your data needs – now and in the future. We believe in running a responsible, sustainable business that treats people – our clients, our employees, and our partners – with fairness and respect.
A Unique Voice
At Autograph, we believe in pushing boundaries and redefining what’s possible for dealerships. Our innovative solutions, like our AI-powered data analyst, empower dealerships to take full control of their data, delivering insights that are intuitive, impactful, and designed to drive meaningful results. We’re committed to helping our customers stay ahead by embracing forward-thinking technology and strategies.
Empowering Growth
We see every client relationship as a partnership, not a transaction. Our success is directly tied to the success of the dealerships and groups we work with. That’s why we go beyond delivering software – we offer strategic insights, expert guidance, and a collaborative spirit. Together, we build stronger operations, smarter marketing strategies, and more resilient businesses that are ready to thrive.
A Personal Approach
We value transparency and accessibility. If you have questions about Autograph, you’re welcome to reach out to our Co-Founder and CEO, Steve, at steve@Autographanalytics.com. Every email is read and personally responded to.
Reliability
When it comes to performance, the numbers speak for themselves. Our software is built with enterprise-level reliability, and we continuously monitor and optimize our systems to ensure maximum uptime and flawless execution.
Fair and Reasonable
We believe in doing what we love, with people we respect, while making a real difference, and creating value that supports sustainable growth. That fairness extends to you through honest pricing, thoughtful policies, and helpful, human support. We value transparency and balance, because everyone deserves time for what matters most.
