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Meet the Team

Team Members

Meet The Founders

Before founding Autograph, our leadership team spent over a decade working together in the automotive marketing space, helping dealerships and groups navigate a rapidly evolving digital landscape. Along the way, we saw firsthand the need for unbiased, transparent, and accurate data solutions. Autograph was born from that vision: a company dedicated to empowering dealers and groups with tools they can truly trust, built by people who understand the industry’s unique challenges from the inside out.

Bryan Nguyen - Autograph Analytics Founder

Bryan Nguyen

Bryan is deeply committed to refining data strategy and unlocking insights. With a background of leading analytics teams at an ad tech agency and a Fortune 500 company, Bryan offers a distinctive perspective on analytics and data strategy and is our resident foodie.

Steve Barker - Autograph Analytics Founder

Steve Barker

Steve Barker is a leader at the intersection of AI and automotive marketing. With over a decade of experience in Automotive marketing and data analytics, Steve has dedicated his career to empowering dealerships through data-driven strategies. His expertise lies in harnessing the power of data to unlock new levels of efficiency and effectiveness in marketing, sales, and customer engagement.
Joe Leano - Autograph Analytics Founder

Joe Leano

Joe is an analytics and implementation expert, bringing a wealth of experience from his start in the auto industry with AutoTrader in 2011. Throughout his career, he’s mastered over 15 dealership website platforms, assisting more than 1000 dealers in harnessing the power of analytics and reporting. Joe’s expertise means there’s hardly a challenge he hasn’t faced and overcome, making him an invaluable resource for any dealership looking to optimize their digital strategy.

Core Values

  1. Fiercely Objective: Impartial and unbiased perspective
  2. Leading Today, Prepared for Tomorrow: Pioneering new realms of possibility
  3. Unmatched Excellence: Setting the standard in quality and service
  4. Inspiring Ascent: Guiding towards achieving great heights together
  5. Democratize Data: Inclusive access, understanding and intelligence
Autograph Analytics wins the Kain Automotive Vendor Shark Tank 2024 Competition
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